Archive for May, 2010

Lashes are in! From long and feathery, to curly and even some color lashes. We love long lashes, but we especially like when you can play up your own lashes. That’s why cosmetic companies are rolling in the dough these days.   So many mascara companies out there are targeting our love of lashes by offering products to make them longer, curlier, grow faster, thicker, and on and on!   Our lashes have become a beauty obsession, and buying mascara is something we can’t  seem to do with out!  We’ve even said it’s one of the top three beauty products we can’t live without, and we just keep buying more of it. We have almost every mascara Lancome puts out, and we love Oscillation!

False eyelash sales have increased by 6.2 percent to about $44 million, while lash-enhancing products like Latisse (prescription-only), and Luster Lash (From LadyLash Studios @ $100) are flying off the shelves.

Women have started to use false lashes more frequently, for special events,holidays as well as daily wear. They  are turning to sites like YouTube for application tips. Even Facebook  & Twitter have helped boost sales of lash-enhancers, with fan pages and testimonials.

We recently had a chance to try Luster Lash for ourselves, and the verdict… It works! It really does elongate your lashes. And, it’s an easy Rx-less way to get them.  Luster Lash Eyelash Enhancer, $100 at, uses vitamins to help lashes grow fuller and thicker as it moisturizes, hydrates and conditions.  We’ve been using it for about 3 weeks, twice a day (morning & night).  And we love it!  Plus you don’t need a prescription like Latisse. We fully recommend this product to all of our friends.

“Everyone wants longer fuller more lush lashes. Every single day a clients ask me how they make their lashes more full. After witnessing the side effects of prescription lash serums (and seeing a need within my own business to provide help for those with brittle ,weak lashes as a result of different treatments/medications) I sought a means to help… Because of my passion for lashes and lash health, I wanted to create my own safe, gentle but highly effective serum …alas, Luster Lash was born,” Mikaela Fernandez owner & creator of Luster Lash.

Extensions are the ultimate in lash glamour. At LadyLash Studios eyelash specialist Mikaela attaches tiny silk lashes to your own. It can take up to three hours to get a full set, and the initial application costs $300, but they make a huge difference and last six to eight weeks. “Right away a client’s eyes look brighter and more alert,” says Mikaela, who sees up to 40 clients a week.

LadyLash Model

The quickest way to make your lashes look gorgeous is by curling them—and heated eyelash curlers have a better effect than curling mascaras. Our favorite is Sephora’s Professional Heated Lash Curler ($16;, for its non-scary shape and the incredible uplift it provides.  We discovered eyelash curlers at the age of 15, and we never looked back! For best results, curl your lashes after applying mascara.

No matter how you decide to get your lash on this summer, make sure you do it right. There are several cool things to try, from falsies to serums or just your regular ol’ eyelash curler.  Let us know what is your favorite way of enhancing your lashes!


We’ve been so busy prepping for upcoming events and exciting partnerships that we’ve slacked a little on our posting. We promise to keep you updated on all our fun.  However, we can’t fail to mention our favorite Midwest designer Gaby Couture, who just launched her pre-fall & fall 2010 collection. We’re in love with this line because it’s so feminine, classy and we can afford it! This collection features fine fabrics, (chiffon, silk, chiffon, metallic organza, linen & tons of details).  You can see a lot of grays, lace, black & white as well as some beautiful prints in purple.

Here is a link to the Gaby Couture Look Book!

The line features plenty of hot cocktail dresses, boho dresses that can be dressed up with sexy boots and a gorgeous corset-tie in the back gown.  Here are some pictures below of the line.

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THE color of the season is “RED”. We just told you how Tango inspired clothing and red sexy lips are filling up the runways… Just in time  for the season, is  “Record Breaker Red” lipstick from our favorite celeb make up artist Georgio Fernandez.  The smooth moisturizing color, will leave your lips kissable  and ready for summer action.

But,  not only are your lips going to look extra sexy, but you’ll be helping out the Make-A-Wish Foundation. Why not look hot and help make a child’s wish come true?  

Reserve yours today!


Proceeds go to Make-A-Wish

Buenos Aires. The city of sensual Tango, and sexy women who are daring and care about fashion. This summer several designers have taken a little bit of that sensuality and translated into great collections that give a flare of that South American dance that embodies passion and sophistication. 

Tango used to be one of several dances and a far cry from the international phenomenon that it has now become . However, it grew quickly in popularity and status, acquiring the name Tango during the 1890s.It then started to spread rapidly through the working-class slums in and around Buenos Aires, before, in the early years of the twentieth century, dancers and orchestras from Buenos Aires decided to take Tango to Europe.

The Tango shows took Europe’s major capitals by storm, capturing the hearts and minds of fashionable Parisians, Londoners and Berliners alike. The Tango ‘craze’ soon spread throughout Europe before making its way back across the Atlantic to New York and the rest of the USA by 1913.

From  red pouts to delicate form fitting black dresses that  suggested the denizens of a tango bar could be seen at D&G’s Milan’s Fashion week. Some women may shy away from bold colors in the heat of the summer, but these styles are hot in a “cool” way.  Remember Madonna as Evita?

Yves Saint Laurent  wilted rose-and-thorn shoes have me shifting into full-on shoe-dream mode. And, at a price tag of $895…they will continue to be just a dream in shoe heaven. These architectural, open shoes  have a sweet and flirty summer appeal, that screams Tango.

Andrew Sotomayor from Lancome makeup, says that the perfect red can heat things up this summer. “Nothing says strong, sexy, confident woman like a bright red lipstick,” (Sotomayor, 2010, Marie Claire-June issue).  Try wearing it straight from the tube and don’t use liner in the summer.

Yes, red lipstick can be scary — but not if you know which shades will look best for your complexion! Pale ladies or those who have pink tones to their skin would look smashing with reds that are more plum colored, while women who have yellow tones to their skin will look great with a red shade that has a brown base.

Women with darker tones will look gorgeous with a pinkish red or a shade with orange tones. For Asian women, try a lipstick that has shades of plum, cherry, or raspberry.

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.  Try a little of Buenos Aires in your closet this summer!

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Recently, at Midwest Fashion Week we discovered Cheeky Couture!  And, we are so glad we did because it’s pretty, stylish and very affordable.  Here at Passion4Beauty we are all about making that dollar stretch while still looking classy and trendy. While at a photo shoot for Midwest designer Gaby-Couture, Cheeky, was great enough to supply all of the jewelry and then we fell in love!  (more to come on that inspiring photo shoot later)

Cheeky Couture,  is a collection of unique designer-inspired CZ and crystal jewelry. You’ll find a fabulous array of gorgeous jewelry made with genuine CZ’s, Swarovski brand crystals, freshwater pearls and semi-precious stones; all mounted in fine metals and materials. This eclectic blend of fashion-forward jewelry will delight your taste. Check out below some new pieces from Cheeky Couture’s line that are available now!  We love the first set of neutrals and metals!

We recently bought an amazing ring and bracelet for less than a price of our regular pedi/mani!  To me that’s a steal.  Price ranges $18 – $42 depending on the piece.  All the money you save with Cheeky Couture can be spent on some hot outfits and every girl’s weakness–shoes!   The wonderful Angie Belttari-Parker (owner of Cheeky) is a sweet lady that knows her stuff when it comes to accessories. We were truly impressed with Angie’s great taste to pick out just the right piece to make that “outfit” pop.  Her line is growing quick throughout the Midwest and even has a spot in FL where you can purchase the jewelry.   If you’d like to purchase a piece of Cheeky Couture, visit their website or visit one of the many shops that carries  their line:

IndySwank – Indianapolis, IN
(Fountain Square Arts District)

Out of the Closet ~ Indianapolis, IN
Body Works Salon & Day Spa ~ Downtown Indy
Revelations Salon & Spa ~ Brownsburg, IN
Gypsies Salon ~ Roachdale, IN
Karisma ~ Noblesville, IN
Pouty Boutique ~ Noblesville, IN
Foundation 212 ~ Fowler, IN
Saddies Secret Place ~ Illinois
Ria’s Salon & Spa ~ Florida
Diamond Hair Design ~ Avon, IN

Ladies, if you know of any other local brands that deserve to be on Passion4Beauty! Contact us and let us know why you love them!

By Nicole McClain at NotableStyles

Our girl over at NotableStyles, contributed this great piece what it means to be beautiful.   Check out her blog for some great fashion sense and fun info!

Beauty is an ideal that many individuals have come to define within their own minds and spectrum. Although, beauty is one of the simplest topics to define, the fact that people have deviated from its original meaning is why there are so many people confused about the subject.

Within the African-American culture there are many examples of what people have decided define physical beauty and that is based on that persons social and economic status, what that person is exposed to through the media and their family life.

In the 20th century, beauty is more prominently being measured from a physical aspect only. And some people’s approach to beauty has become, I like the reaction that “reality show actress/actor X” is getting and I believe it is their nose that makes them beautiful, so I want to be beautiful in the same way as this person.

Beauty is only a portion about the reaction that people get when they look at an individual, but that reaction does not have to be solely a physically induced reaction and I believe people across all cultures have forgotten this. Yes it is important, to be well groomed, well dressed, presentable, and to look nice everyday, but it is not the only responsibility one has to maintain a beautiful life.

Beauty (n.) – the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. Merriam Webster

Being beautiful is determined by being pleasing to others in 3 categories: the physical, mental and spiritual. I have come to see less of this kind of beauty being displayed everyday within the African-American culture. I think people have lost their respect for all 3 parts that make up beauty and have decided to just work on 1 of 3 or 2 of the 3 core principles of beauty.

Maybe people still respect the 3 key qualities of beauty, but because of the lack of interaction between one another it is hard to tell what people respect or how they feel about themselves, outside of the social networking updates and the persona that others decide to portray. Are there really beautiful people sitting behind the computers and the world doesn’t even know it?

According to different surveys, 80% of women may not be wearing the right bra! Are you one of those ladies?

Every girl can’t deny that bra shopping can be quite difficult at times. Not only is it hard to find one which you actually like in appearance, but it is also hard finding one which is actually going to fit you the right way. Then, how do you decide which kind of bra you need?  And, how do you know if you’re wearing the wrong bra?  So many questions…and so many bras…

We did some research online and found this little list provided by Ms. Amber Wolf on EzineArticles, that perfectly describes when you’re “girls just don’t fit right.”

Classic signs of an ill-fitting bra

  • ‘Double-bubble’ effect-when you are pouring out of the top of the bra (not sexy ladies)
  • ‘Side spillage’-where you are pouring out of the sides (muffin top on the sides, definitely not sexy).
  • For optimal comfort and support, the back wings (back wings are the strips of fabric, which extend from the outer base of the cups and secure in the back) of your bra should be comfortably anchored at or below your shoulder blades.
  • If you are bulging out of the top of your bra, first make sure you are wearing the correct size then check to see if the cup type you have chosen is too shallow for you.
  • The shallowest cups are demi (as they are not intended to cover the entire breast). These bras are for low cut shirts.   (the padding takes up some of the space in the cup if you need a little help in that area).
  • If you are consistently noticing the bulge, you should opt for non-padded, full cup bras.
  • If you are experiencing pain in the neck and shoulders, you need a supportive bra, which evenly distributes the weight of your breasts.
  • If you would like to minimize your assets, choose a minimizer bra, which can reduce the appearance of the bust by up to one-cup size.
  • I also wanted to point out that if you’re wearing a strapless shirt, please wear a strapless bra! It doesn’t look right with straps hanging out. It’s a pet peeve!!  And, it looks ugly. Strapless bras can be your friends.
  • Wearing a racer-back shirt with a regular bra, is also a big no! It looks bad even if you buy those cheap “invisible” bands.

But how can you measure yourself for the right bra size?

Take a flexible tape measure and measure around your chest, just beneath your breasts. If you measure an even number of inches, add two to the number; if the number is odd, add three. This is the band size for your bra. Next, measure around the fullest part of your bust. Take the number of inches and subtract the number of your first measure. If the difference is one inch, you need an A cup, two inches is a B cup, three inches a C cup, four inches a D cup, five inches a DD cup, six inches an E cup, etc.   It’s easy, but if it sounds too complicated for you, just walk into any Victoria’s Secret store at the mall and they will measure you for free!  And, that’s just another excuse to go to Victoria’s and get something a little sexy.

Bras in specialty stores like VS  generally cost more than those you will find at Target or Wal-mart, but they will last for years if you take care of them. Plus, the fit and comfort make them well worth the extra money.  Invest in yourself, and never struggle to find the right bra again!