Tag Archive: beauty


By Nicole McClain at NotableStyles

Our girl over at NotableStyles, contributed this great piece what it means to be beautiful.   Check out her blog for some great fashion sense and fun info!

Beauty is an ideal that many individuals have come to define within their own minds and spectrum. Although, beauty is one of the simplest topics to define, the fact that people have deviated from its original meaning is why there are so many people confused about the subject.

Within the African-American culture there are many examples of what people have decided define physical beauty and that is based on that persons social and economic status, what that person is exposed to through the media and their family life.

In the 20th century, beauty is more prominently being measured from a physical aspect only. And some people’s approach to beauty has become, I like the reaction that “reality show actress/actor X” is getting and I believe it is their nose that makes them beautiful, so I want to be beautiful in the same way as this person.

Beauty is only a portion about the reaction that people get when they look at an individual, but that reaction does not have to be solely a physically induced reaction and I believe people across all cultures have forgotten this. Yes it is important, to be well groomed, well dressed, presentable, and to look nice everyday, but it is not the only responsibility one has to maintain a beautiful life.

Beauty (n.) – the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. Merriam Webster

Being beautiful is determined by being pleasing to others in 3 categories: the physical, mental and spiritual. I have come to see less of this kind of beauty being displayed everyday within the African-American culture. I think people have lost their respect for all 3 parts that make up beauty and have decided to just work on 1 of 3 or 2 of the 3 core principles of beauty.

Maybe people still respect the 3 key qualities of beauty, but because of the lack of interaction between one another it is hard to tell what people respect or how they feel about themselves, outside of the social networking updates and the persona that others decide to portray. Are there really beautiful people sitting behind the computers and the world doesn’t even know it?

Working his brow magic.

This past weekend I had the great pleasure of spending some time with  the power couple of  beauty, Georgio & Mikaela Fernandez.  If you remember, I recently interviewed Mikaela about her work with cancer patients and how LadyLash was  making a difference in the lives of everyday women through eyelash applications.  Luckily, through some friend connections LadyLash let me into their lives and invited me into their world of glamour for a weekend.  Their studio is set on an artsy street on Delray beach, and had been decorated to make you feel like a star with their red carpet and director style chairs.    The Marilyn Monroe pictures line the red walls, as well as the couple’s portraits with their celebrity clients  that are a reminder of how far they’ve gone.

I was intrigued with what this young couple had accomplished in such a short  period of time, all while juggling a family of 3 beautiful daugthers, running two studios, launching a new product,  and keeping on top of their game!   Georgio is known for his amazing transformations with eyebrows and makeup, while Mikaela’s real passion lies in eyelash extensions.   I was lucky enough to tag along with Georgio to the amazing Eau de Spa at the Ritz Carlton (their second location) while he worked his magic on some special ladies from CBS 12 anchors Suzanne Boyd, Liz Quirantes and Mayor Frankel from Delray Beach who were preparing for a “Dancing with the Stars” event.  When the makeup was done, the women were transformed into the eras of their dance. 

Makeup application at the Ritz Carlton

Fernandez is not your typical make up artist.  He’s straight, he’s attractive and is good at his job.   These attributes definitely have helped Georgio  get  “all the ladies”, clients that is. It was easy to see how Georgio’s charisma has helped him achieve the respect and admiration of all the clients that sit in his chair and leave feeling “beautiful.”

Their three adorable daugthers which range in the ages of 10 years old  to 8 months are also a very central part of LadyLash.  They are the drive and passion behind the powerful duo, and its nice to see how a talented family pulls it all together every day for the love of beauty.

The man is very passionate about his art.  “I’m into making a woman look and feel beautiful. That’s it for me,” said Georgio while we had a small brainstorming session about his upcoming ideas.

Mikaela Fernandez with baby in the Studio

Stay tuned for my next post on LadyLash !

For now, read about what they’re up on their Facebook page.

Mikaela Fernandez is a national  lash artist and along with her celebrity makeup artist husband Georgio, they have formed LadyLash studios.  The duo out of South Florida is  known for perfecting eyebrows, enhancing eyelashes and creating amazing makeup applications.  They recently sat down with us and shared their experience as they work with cancer survivors, celebs, and their vision of making every woman that walks through their door feel beautiful.

What is your idea of beauty?

Beauty is absolutely from the inside out. Here at LadyLash we are all about capturing the true beauty, the essence, of each guest that enters our boutique. This is an experience and each experience is unique to each individual. Our goal is for you to leave with a smile and a feeling of importance and of course a killer set of brows & lashes to match!  We find out what beauty is to you and re-define that!

Who is your favorite celebrity you’ve worked on so far?

My favorite celebrity to date is Grammy awarding winning “hip hop violinst” Miri Ben-Ari. This woman embodies “the LadyLash way” through and through. Her inner and outer beauty RADIATES.  I had the pleasure of meeting & applying her makeup @ the Zac Posen spring collection Preview fashion show in Palm Beach FL last month.  Her first words to me where that of one of my favorite quotes “live life, love much & laugh often”.  There you have it, she was in my makeup chair for an “experience” and I was the one experiencing. I also had the honor of being flown up to NYC in March to apply Miri’s first set of custom designed Xtreme Lashes eyelash extensions for a Gotham magazine gala.

Why did you decide to work with Susan Komen & Cancer survivors?

There has been a constant theme throughout my life and career. From an early age I have been surrounded by women, mostly strangers, that have been touched by Cancer.  Later, throughout my makeup career, I realized how important a little swipe of lipstick and a pair of lashes could make a woman feel. I have often been one of the first people women have come to see after getting a life changing diagnosis.  That is simply because I have lipstick to offer, perhaps a small piece of reassurance in a tube.

When we see a woman leave our shop with their head held high and a smile painted on, it makes us realize our jobs here are so very important.

In October we partnered up with the Susan Komen foundation and developed a year round program. LadyLash created & introduced “The Pink Wink”, a program that specifically donates to breast cancer. Guests can come in and have a couple subtle pink lash extensions or pink crystals added in to their “wink” and a percentage of the service is donated.

How do a pair of eyelashes and eyebrows empower women who’ve been affect by Cancer?

Most recently LadyLash has introduced “Lashing out against Cancer”.  We have partnered up with local oncologists to help patients regain a sense of themselves. Cancer can steal the identity of these women and it is our pleasure to help in recovering a sense of normalcy when they look in the mirror. We use expert brow sculpting techniques along with permanent makeup application and subtle lash extensions and/or custom designed lash strips to help find the woman (or man) they once saw in the mirror. This proves to be a remarkable experience …there is usually not a dry eye in the shop.

Cancer is a physical disease but what I’ve come to see is that it is a very social disease as well. Everywhere these women go they are constantly being reminded of their disease. Loss of eyelashes & eyebrows contributes to this.

Where do you see LadyLash going 5 years from now?

Within the next 5 years will will continue to expand this philosophy of empowering women by uncovering their true beauty. We have many additions to our makeup line in the works and future locations throughout the US  are in the planning stages in effort to reach a more global hand print.

In March National Lash Artist and Co-owner of Ladyash, Mikaela Fernandez introduced her long awaited lash enhancer, Luster Lash.   While every man or woman can use this to achieve longer, thick, lush lashes it was her passion to specifically help women, touched with Cancer, to safely and effectively strengthen and recover lash health that prompted her to create this serum. The product has already been featured on the Today Show, The Early Show and Self-Magazine.

” Art inspires us. We are creating the “art of beauty” everyday at LadyLash. These are tough times right now and here we realize and understand women want to continue to look and FEEL beautiful no matter what is going on in the world and that truly inspires us to keep creating beauty,” Mikaela Fernandez, National Lash Artist.

Ready more about Mikaela and her amazing work by visiting her Facebook Page & Website!

LadyLash Studios
170 N.E. 2nd Avenue
Delray Beach, FL. 33444
Ring (561) 865-5111
Cell  (201) 927-3083
www.ladylash.com

Interesting news article that our friend Francesca sent us today regarding Brittney Griner, a basketball star who at 6’8 is making grand slams in terms of redefining what is beautiful in America.  The article appeared today  in the New York Times, and Guy Trebay goes deeply into the topic of how women athletes have slowly started to change the norm of what is considered  beautiful by accepting their own bodies and being comfortable with who they are.

Ms. Griner, who broke into the scene as an all American basketball player, has now started to get job offers from Ford Models.  “With her attenuated Gumby torso, coltish legs and tomboy features, the still growing Ms. Griner falls well outside familiar beauty standards. Yet for some in the image business — fashion stylists, model casting agents and editors — that is a large part of her potential appeal,” says Trebay (2010).   Griner who has been called a lesbian and androgynous looking by ignorant gossip columnist, is slowly making a name for herself by stepping outside of the box. She  joins the likes of other strong muscular women athletes that have been gracing the pages of our fashion magazines like the Williams twins, Mia Hamm, and Maria Sharapova perhaps the highest paid female athlete in endorsements.   Not too long ago, I caught a picture of Serena Williams on PerezHilton.com showing off her amazing body in a very small bikini (http://perezhilton.com/2010-03-26-welcome-to-miami-serena) . Girlfriend is not afraid to show off what tennis has done to her body!

Slowly,  women athletes are gaining respect for their sport but also making it okay to be muscular and sexy at the same time by representing strong brands just like themselves.  Companies like HP, Procter & Gamble, Gatorade, Canon and Land Rover are just a few that have featured at least one strong female in their ads.

These are all positive things happening for women in sports, but its also a positive image for women everywhere that have a more muscular build due to sports or exercise.  Beauty comes in all shapes and sizes and this is a big step in taking it more mainstream. What do you guys think?  Is this a positive step towards the acceptance of unconventional beauty? Are  we slowly starting to  step out of that 5’11, 110 lbs chic  that seems to take up most of our Glamour Magazine?

To read the entire article featured in the New York Times click on the link http://www.nytimes.com/2010/04/08/fashion/08Brittney.html?ref=fashion

We’ve all heard that beauty is in the eye of the beholder.  What is beautiful to me, might not be beautiful to you.  We are constantly bombarded with images, videos, movies and pictures of what is beautiful today in the U.S.  However, around the world women are expected to look , act and carry themselves a certain way.

For the most part, women  enjoy enhancing their attributes by using the methods consistent with those of their cultural ideals of beauty.  Make-up,  facials, expensive haircuts, waxing, manicures, pedicures are all part of the beauty repertoire for most modern women.  But when is it taken too far? You be the judge as we take a look at what is considered beautiful around the world.

In the small country of Mauritania in Africa young women are submitted to excessive eating in order to attain that “wealthy look” otherwise known as fat in other parts of the world.  These women, sometimes start as young as 10 years old and are taken to “fat farms” where their only job is to eat until they’ve reached obesity.  Recently, BBC News shed a light on this topic and they explored the life of a forced fed future wife.

By Pascale Harter
BBC, Mauritania

Mauritanian women

Fat women are traditionally seen as more desirable

“Obesity is so revered among Mauritania’s white Moor Arab population that the young girls are sometimes force-fed to obtain a weight the government has described as “life-threatening”.

“I make them eat lots of dates, lots and lots of couscous and other fattening food,” Fatematou, a voluminous woman in her sixties who runs a kind of “fat farm” in the northern desert town of Atar, told BBC World Service’s The World Today programme.

America is known to be obsessed with thin.  In today’s USA, we’ve all heard of Trim Spa, Atkins, South Beach and the Zone.  At some point or another, we’ve at least contemplated or tried one of these diets.  A $40 billion industry, there’s no wonder we see celebrities every where using their image to sell us these products.  Although, there’s no harm in trying to lose weight to be healthier, some people can take it to the extreme.  We’ve become an obsessed culture of  celebrity worship (sometimes stalking) where we want to measure up by sometimes measuring down in our own weight standards.

According to market research firm NPD Group, 63 percent of U.S. adults would like to lose 20 pounds, the highest percentage in 20 years of counting. “Fifteen years ago no one ever said, `I want to lose 15 pounds because diabetes runs in the family,’ ” says Karen Miller-Kovach, chief scientific officer at Weight Watchers (Piling on the profits, Pamela Sherid, 2003. The truth is the with a thin-obsessed culture like America, many look at fashion models wearing clothes, and hope such clothes will make them look just as thin and, some say attractive. Studies show that women tend to respond more positively to products advertised on thinner fashion models.  A turning point came when designers in Spain in 2006 made a clear statement by setting minimum weight and BMI requirements for models. This perhaps represents a turning point in the fashion industry toward encouraging healthier weights among models.

In Japan, hair is a big thing. And, we don’t means girls piling on the gallons of Aqua net.  One beauty treatment that was developed in Japan is now used by women around the world is the art of hair straightening.   Originating in Japan in the late 90’s the chemical products used in the process go by the names Liscio, Yuko and U.S. made Bio Ionics.

Known as Japanese hair straightening, hair correcting or thermal reconditioning, this technique uses chemical creams and flat irons to straighten wavy hair.  In Japan, straight hair is considered “the norm,” and therefore, more attractive.  Women will spend hundreds on having smooth, silky hair.