Curvier models are taking back the runway in Paris & Milan Fashion week these past  months.   Several Victoria Secret ladies were being flown into to walk for Prada, Jacobs, and other well-known designers. Voluptuous beauties Alessandra Ambrosio, Miranda Kerr, and Doutzen Kroes (below) were flown to Milan exclusively for the show, which also included fashion’s bombshell-of-the-moment Lara Stone.  We’re all kind of tired of the super stick look. Although we  do realize that some girls are just “skinny,” however as Marc Jacobs puts it, if you’re designing for “women” then you need to represent them. And let’s face it girls, we are not all a size 2, 5’10,  125lbs… So how can we relate to those designers when they don’t have our body type in mind?

“Designers are always talking about how they design for women, and then you look at our runways and there no girls over 20,” Marc Jacobs told reporters backstage at his Louis Vuitton show in Paris on Wednesday. “This time, I set out to cast a variety of sexy women — younger, older, thin, voluptuous, from every ethnic background.”

But who is considered a curvy model?   In the fashion world someone who wears a size 4 or higher is considered curvy. That is kind of alarming since most of the people size 4 that I know are pretty thin.   The average size for a woman nowadays, is a size 10 to 14. That is, a bust of 90 to 95 cm, 75cm waist and 100cm. hips.

Curvy women such as Shakira, Salma Hayek, Jlo, Beyonce and Kim Kardashian , are becoming more and more the new fashion icons.  We’re happy to see these curvy ladies strut their stuff, because in reality we all would much rather be curvier and sexier. Hence: Victoria Secret model voluptuous catalogs your man keeps after you’re done looking at the new bras.

Big boobs and big booties are now in! Latin women however, have always been aware of this. And if nature did not give us enough we could always find multiple solutions such as the famous Wonderbra, padded panties or for the more serious girl: fat injections or even implants!

Well, somebody out there is listening because Vogue, who  is arguably the central and single most important editorial force in the fashion industry have just unleashed their curves  by launching  a “Vogue Curvy” website.   The Italian division just re-designed and launched this website, making everything available in English as well as Italian. Part of the redesign included the addition of a few auxiliary pages, two of which are entitled “Vogue Black” and “Vogue Curvy.”

Recently, Elle interviewed  designer Michael Kors and US Vogue editor-in-chief Anna Wintour and model Natalia Vodianova who  were at a Harvard forum to discuss changing body types in fashion. Vodianova talked about her postnatal anorexia, and Kors called waif-like models an “army of children” and announced he would no longer book models aged under 16.  This is a huge step in the fashion industry.

“The fashion industry is starting to address real women again,” Kors said. “The emphasis in fashion is shifting toward an emphasis on real women who are women, not girls.”

We’ll see what happens next year at Fashion Week around the world, but so far this year we’re happy with what we’re hearing.